Birdy & Burger
Website & Ordering Project Manager
A full website and a custom order-and-pay system, so a Barking burger shop takes orders without a third-party app.

The brief
Birdy & Burger needed more than a website. They wanted customers to find them, order and pay from a phone, and the kitchen to keep up, without handing a slice of every order to a delivery app.
What I owned
I project-managed the whole build, the website and the ordering system, plus the SEO. I scope and run it, the developers build it.
The approach
- Built a full seven-page website in their own brand, every page laid out again for the phone.
- Added order and pay from the phone: choose a meal, every extra priced as it is added, card checkout with no account to create.
- Set a one-mile delivery radius that checks each postcode before anyone pays, and offers collection outside it.
- Put every order on a kitchen tablet that beeps, prints the ticket, and auto-cancels and refunds anything not accepted in ten minutes.
- Gave customers a live status page, and had ordering close itself whenever the kitchen tablet goes quiet.
- Fed Google the hours, prices and answers as schema, and kept the pages light for weak phone signals.
The outcome
A full website and a working order-and-pay system that takes payment directly, no third-party app and no commission, with the kitchen screen, the delivery radius and the customer live status all handled end to end. Running in test mode, ready to switch on.
The website
The custom order-and-pay system
Behind the counter
Focus areas
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