All workHospitality · Ongoing

Birdy & Burger

Website & Ordering Project Manager

A full website and a custom order-and-pay system, so a Barking burger shop takes orders without a third-party app.

Role
Website & Ordering Project Manager
Sector
Hospitality · Ongoing
Engagement
Freelance / agency delivery
Custom order & pay
Birdy & Burger website on desktop and phone, with a call button fixed in reach on mobile

The brief

Birdy & Burger needed more than a website. They wanted customers to find them, order and pay from a phone, and the kitchen to keep up, without handing a slice of every order to a delivery app.

What I owned

I project-managed the whole build, the website and the ordering system, plus the SEO. I scope and run it, the developers build it.

The approach

  1. Built a full seven-page website in their own brand, every page laid out again for the phone.
  2. Added order and pay from the phone: choose a meal, every extra priced as it is added, card checkout with no account to create.
  3. Set a one-mile delivery radius that checks each postcode before anyone pays, and offers collection outside it.
  4. Put every order on a kitchen tablet that beeps, prints the ticket, and auto-cancels and refunds anything not accepted in ten minutes.
  5. Gave customers a live status page, and had ordering close itself whenever the kitchen tablet goes quiet.
  6. Fed Google the hours, prices and answers as schema, and kept the pages light for weak phone signals.

The outcome

A full website and a working order-and-pay system that takes payment directly, no third-party app and no commission, with the kitchen screen, the delivery radius and the customer live status all handled end to end. Running in test mode, ready to switch on.

The website

1 / 5
The seven-page Birdy & Burger website: home, menu, order, FAQ, contact, a local landing page and about
The full menu on one page, 63 dishes in sections, every dish priced, with a meal upsell per section
A drag-the-chilli heat picker that shows every dish at the chosen spice level, priced from the menu
A one-tap dark mode on every page, remembered on the next visit with no flash of white
FAQ and contact: location, hours, halal and delivery answered on the page, with the map and directions

The custom order-and-pay system

1 / 5
The whole ordering system: the customer's phone, the counter tablet and the live order-status page
Order and pay from the phone: choose a meal, every extra priced as it is added, card checkout with no account
A live order-status page that moves from received to cooking to ready as the counter updates it
Online ordering closes itself when the kitchen tablet goes quiet, so no one pays for food no one has seen
Members join free with Google or email, opt in to offers, and apply offer codes that take money off at checkout

Behind the counter

1 / 3
The counter tablet: every order lands here, beeps until accepted, accept and print, with busy and sold-out controls, and staff never open Stripe
Structured data feeding Google the restaurant hours, every dish price and the FAQ answers
Measured page weights on a slow phone connection: light pages, no third-party scripts, WebP images

Focus areas

Website PMOnline orderingStripe paymentsDelivery radius checkKitchen order screenLive order trackingLocal SEOSchema / structured dataCore Web VitalsDark mode

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