I’m Anirudh Katti, an SEO and AEO specialist. I plan SEO strategy and audits, write and optimise content to rank in Google and surface in AI answers like AI Overviews and ChatGPT, and run the local search, reviews and email that turn visibility into customers.
Organic traffic in six months through technical, local and AI-search SEO.
Local search rankings won through SEO, GEO and AEO.
Local search visibility for a London client, via structured SEO and schema.
SEO and website projects across property, hospitality, ecommerce and digital.
Search is moving from ten blue links to a single answer. My job is to make a business the one the assistant names, in Google AI Overviews, ChatGPT and Perplexity.
A real question, typed to an assistant instead of a search box.
Schema, entities and clear answers on the page, so an assistant can read it and quote it with confidence.
Not a blue link ten places down. The business the assistant recommends.
A diagram of the shift, not a client list. The work is making sure the one name the assistant gives is the right one.
The work behind the rankings: technical and content SEO, visibility in AI answers, and the local search and email that turn it into customers. For London businesses and beyond.
Search is moving from ten blue links to one answer. I make a business the one ChatGPT, Google AI Overviews and Perplexity name, through answer and generative engine optimisation, AEO and GEO.
SEO audits, crawl and indexation fixes, site structure, schema and Core Web Vitals: the foundations that let pages actually rank in Google.
Structuring content and entities so a business shows up in AI answers, Google AI Overviews, ChatGPT and Perplexity, not just the ten blue links.
Making a brand quotable and citable by generative search, so it surfaces when people ask AI instead of typing a query.
Google Business Profile, reviews and local landing pages for map-pack visibility, for businesses that live and die on “near me” search.
Search-intent research, briefs and copy that answer the query and read like a person wrote them, tuned for Google and for AI.
Lifecycle email that keeps customers coming back, plus plain-English GA4 and Search Console reporting on what actually moved.
Freelance and agency delivery across property, hospitality, ecommerce and digital businesses: technical and local SEO, GEO and AEO, structured data, and the page architecture behind it.
Website Project Manager & SEO Lead
Built a B2B wholesale export site for a London electronics supplier: a multi-product enquiry basket for trade quotes, an automated catalogue request with lead capture, and international SEO.
SEO & Website Lead
SEO and website for an East London alloy wheel refurbisher: nineteen genuinely different location pages, a photo-to-quote lead form, and AutoRepair schema on every page.
Digital Marketer & Event Manager
Events, local SEO and Google Business Profile, influencer outreach, social and email for a London restaurant, turning visibility into bookings and attendance.
Website Project Manager
Scoped and managed the rebuild of a 7-page business site into a property marketplace on WordPress and WooCommerce, with listings, a property search system and management workflows.
Website & Ecommerce Project Manager
A hire-or-buy website for a photo-booth and events brand: 46 products across 11 categories and 5 hire services in one menu, hire enquiry forms that arrive ready to quote, and on-page checkout.
Website & Ordering Project Manager
Managed the build of a full website and a custom order-and-pay system for a Barking burger shop: Stripe checkout, a one-mile delivery radius, a kitchen order screen, live order tracking, schema and performance.
Website Project Manager
Planned and managed development of a property brand website: content structure, UX planning and basic SEO across an 8-page site.
Website Project Manager & SEO Lead
Managed the end-to-end website build and launch for a Romford restaurant: developer management, domain and hosting migration, Google Workspace, plus technical, local, GEO and AEO SEO and review automation.
Everything I’ve built lives under one roof, across the UK and India.
One brand, three arms: the agency, the product, and where it all started.
Asquare AI Digital Labs
A search-first agency: SEO, AEO and GEO, content and local search, plus website delivery, with AI and automation under the hood.
Asquare Invoicing
A SaaS product cutting invoicing for UK small businesses from 15 minutes to under 2, with a client tracker and payment history.
Asquare Events
Where it started. 200+ events over four years, guest counts up to 3,500, and on-the-ground teams of up to 50 across a core crew and vendors. Paused while I focus on the UK.
AI-first across every one of them, using intelligent tools to move faster, automate operations and ship better outcomes.
SEO, AEO and GEO first: strategy, audits, technical and content, plus visibility in Google and in AI answers. Then the local, email, analytics and AI tools I wire around it.
Started my first company at 20 and ran 250+ events on a bootstrap budget. Since then I keep ending up where marketing meets operations, usually fixing things nobody asked me to fix, and shipping something the team wasn’t expecting.
These days I work search-first: I run SEO strategy and audits, write and optimise content to rank in Google and surface in AI answers like AI Overviews and ChatGPT (AEO and GEO), and handle the technical work underneath, crawl, schema, internal linking and Core Web Vitals. Alongside that I manage local search and Google Business Profile, reviews, and the email that keeps customers coming back, across hospitality, property and local brands. I lean on AI tools to move faster, not to cut corners. I’ve built Asquare AI Digital Labs, my own agency, and I’m looking for an SEO, AEO or content role where that depth has room to run.
Boxing rounds, long drives to nowhere in particular, and saying yes to the things that scare me a little.
Half of it scares me. That’s the point.
Recently took up boxing.
Starting to share the journey.
I’m open to SEO, growth and digital marketing roles. Send a line and I’ll reply quickly.
Download CV (PDF)
Let’s talk. Pick a line.
EmailAnirudhkatti2@gmail.comCall or text+44 7741 702512LinkedInlinkedin.com/in/anirudhkatti
