Anirudh Katti All workHospitality
Hichki Indian Restaurant
Digital Marketer & Event Manager
How events, local SEO and reviews turned a London restaurant’s visibility into covers.
3.8★ → 4.4★ rating
+173% visibility
88,000 searches
Google Business ProfileTo add
The brief
A London Indian restaurant wanted more covers and a stronger local presence, with a review score that was holding bookings back.
What I owned
Local SEO and Google Business Profile, events, influencer outreach, and the social and email that fed them.
The approach
- Ran a programme of events to pull people through the door and give the brand something to talk about.
- Cleaned up the Google Business Profile and local listings so the restaurant showed up for nearby searches.
- Brought in influencers to put the place in front of the right local audience.
- Used social and email to turn that attention into bookings and repeat visits.
- Worked the reviews steadily to lift the rating and the trust that comes with it.
The outcome
Local search visibility climbed, and the rating moved from 3.8 to 4.4 stars, across roughly 88,000 searches.
A closer look
Local search result, HichkiTo add
Reviews, 3.8 to 4.4 starsTo add
Focus areas
Local SEOGoogle Business ProfileEventsInfluencer outreachSocial & emailReviews & reputation
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