YS Online Ltd
Website Project Manager & SEO Lead
A wholesale export site built around how trade buyers actually order: one list, one quote.

The brief
YS Online Ltd supply genuine, sealed consumer electronics to wholesalers and distributors worldwide, by the pallet and the container. They needed a site that could show the range and let trade buyers request pricing the way they really buy: many lines at once, not one product at a time.
What I owned
The whole build and launch as project manager, plus the SEO. I scope and run it, the developers build it.
The approach
- Mapped how trade buyers actually order, and built the site around a quote, not a checkout.
- Specced a multi-product enquiry basket: add any number of lines with quantities, then send the whole list for one trade quote.
- Set up an automated catalogue request that emails the catalogue the moment it is asked for, and captures the lead for follow-up.
- Structured the product range and categories, from phones and gaming to networking and wearables.
- Laid in international and on-page SEO so the right export markets can find them, and set up their business email and signatures.
The outcome
A working wholesale export site: buyers build one enquiry across the whole range and get a single trade quote, the catalogue is delivered and the lead captured automatically, and the range is structured for international search.
A closer look





Focus areas
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