All workWholesale · Export

YS Online Ltd

Website Project Manager & SEO Lead

A wholesale export site built around how trade buyers actually order: one list, one quote.

Role
Website Project Manager & SEO Lead
Sector
Wholesale · Export
Engagement
Freelance / agency delivery
Multi-product enquiry
YS Online Ltd wholesale site shown on desktop, tablet and phone

The brief

YS Online Ltd supply genuine, sealed consumer electronics to wholesalers and distributors worldwide, by the pallet and the container. They needed a site that could show the range and let trade buyers request pricing the way they really buy: many lines at once, not one product at a time.

What I owned

The whole build and launch as project manager, plus the SEO. I scope and run it, the developers build it.

The approach

  1. Mapped how trade buyers actually order, and built the site around a quote, not a checkout.
  2. Specced a multi-product enquiry basket: add any number of lines with quantities, then send the whole list for one trade quote.
  3. Set up an automated catalogue request that emails the catalogue the moment it is asked for, and captures the lead for follow-up.
  4. Structured the product range and categories, from phones and gaming to networking and wearables.
  5. Laid in international and on-page SEO so the right export markets can find them, and set up their business email and signatures.

The outcome

A working wholesale export site: buyers build one enquiry across the whole range and get a single trade quote, the catalogue is delivered and the lead captured automatically, and the range is structured for international search.

A closer look

Focus areas

Website PMB2B / wholesale UXMulti-product enquiry systemCatalogue automationLead captureInternational SEOOn-page SEOProduct & category structureBusiness email setup

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