All workAutomotive · SEO

Wheel Repair Ltd

SEO & Website Lead

A local alloy wheel site built for search, where a photo of the wheel comes back as a written price.

Role
SEO & Website Lead
Sector
Automotive · SEO
Engagement
Freelance / agency delivery
19 location pages
The Wheel Repair Ltd site on phone, tablet and desktop, one responsive build

The brief

Wheel Repair Ltd refurbish alloy wheels from a workshop in East London. They needed to be found across the nineteen areas they cover, and to turn a damaged wheel into a quote without a phone call.

What I owned

I led the SEO and the site build. I scope and run it, the developers build it.

The approach

  1. Wrote nineteen location pages that are actually different, each naming its own roads, its own damage and its own distance to the workshop, not one template with the place name swapped.
  2. Made the quote a photo: the customer uploads a picture of the wheel in the form, and the lead lands in the workshop inbox with the photo attached and reply-to set to them.
  3. Marked up every page with AutoRepair schema, so Google is told the trade, the address, the hours and all nineteen areas, not left to infer them.
  4. Built it once, responsive, so the same page works on the phone, the tablet and the desktop.
  5. Kept it honest: no invented traffic or ranking numbers, no prices, just the real Google rating.

The outcome

A site built for how these customers actually search and buy: found across nineteen areas, with a photo of the wheel coming back as a written price. No numbers invented, the only rating shown is the real one, 4.0 from 12 Google reviews.

Inside the build

1 / 3
Nineteen genuinely different local area pages, Forest Gate and Canary Wharf shown, each with its own headline, photo and copy
A photo-to-quote form: the customer uploads a picture of the wheel and the lead arrives in the workshop inbox with the photo attached
AutoRepair structured data on every page, naming the trade, address, hours and all nineteen areas served
The reviews block showing the real Google rating, 4.0 from 12 reviews

Focus areas

SEO leadLocal SEOProgrammatic location pagesAutoRepair schemaStructured dataPhoto-to-quote lead formLead captureCore Web VitalsResponsive build

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